Operator insights for international growth

Practical guidance for building a specialty-chemical business across borders.

Decision frameworks, operating checklists and primary-source references for leaders evaluating North American and European market entry, channels, people, imports and local infrastructure.

New industry resource

Henneke Industry Briefing

Formulation tips, qualification guidance and evidence-led market intelligence for inks, coatings, plastics, batteries, wire and cable, and global specialty-material supply chains.

Cornerstone guides

Start with the decision in front of you.

Each guide is written from an operator's perspective, reviewed for professional boundaries and linked to current official sources where regulated questions arise.

01U.S. market entry

How a Foreign Chemical Manufacturer Enters the U.S. Market

A practical, stage-gated framework for moving from attractive market potential to a locally supported U.S. chemical business.

10-minute executive guideRead the guide
02Commercial channels

Direct Sales, Manufacturer’s Representative or Chemical Distributor?

How an international chemical manufacturer can choose the right North American route to market without surrendering control or overbuilding.

9-minute decision guideRead the guide
03Distributor development

How to Find and Qualify a Specialty Chemical Distributor

A manufacturer-side diligence framework for selecting a distributor that will actively develop technical business—not simply add another line.

11-minute qualification guideRead the guide
04Workforce strategy

EOR, Contractor or U.S. Subsidiary for Your First Chemical Sales Hire?

A commercial decision framework for international manufacturers choosing how to engage their first U.S. sales leader.

10-minute executive guideRead the guide
05Chemical import readiness

U.S. Customs, Tariff, TSCA and SDS Readiness for Imported Chemicals

The commercial leader’s pre-shipment checklist for organizing product, trade and regulatory facts before a chemical enters the United States.

12-minute executive checklistRead the guide
06Foreign-owned U.S. operations

U.S. Entity, Banking, CPA and Legal Setup Checklist for Foreign-Owned Companies

A coordinated operating checklist for turning a foreign-owned U.S. legal entity into a bank-ready, accountable commercial business.

11-minute executive checklistRead the guide

Move from guidance to execution

When the question is specific, build the operating plan.

Find a North American chemical distributor

Build and qualify the channel around application access, technical capability, economics and execution.

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Build a U.S. chemical sales team

Design the organization, engagement model, recruiting brief, onboarding and commercial management system.

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Establish foreign-owned U.S. operations

Connect entity, banking, CPA, legal, customs, workforce, supply and local executive accountability.

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Written and reviewed by Kane Henneke

Technical-market depth with executive operating context.

Kane brings 25+ years across specialty chemicals and advanced materials, including technical foundations, sales and marketing leadership, P&L responsibility, distributor development, foreign-owned U.S. operations and commercial scope across North America and Europe.