Request an evaluation
Tell us your company, application, binder or polymer, incumbent TiO2 grade, performance target and trial timing. Kane Henneke coordinates the technical-commercial review.
Request technical review + sample →TYNOX · U.S. stock · Henneke Holdings
Evaluate TYNOX in your formulation, with U.S. stock support.
Henneke Holdings supports U.S. coating, ink and plastics formulators with locally stocked TYNOX grades and application-specific evaluation coordination. Start with the performance your finished product must deliver, then confirm the candidate grade, trial plan and current availability.
TYNOXProprietary opacity technology and product development
DuoKemTYNOX principal U.S. partner
Henneke HoldingsU.S. market development, customer qualification and trial coordination
A practical U.S. evaluation path
Local stock. A trial built around your application.
Discuss a suitable grade for coatings, inks or plastics. Current grade, quantity, freight and release timing are confirmed for each request.
Discuss stock and quotation requirements
Include the proposed grade if known, required quantity, U.S. delivery area and approximate demand. A finished-formula cost comparison follows the customer's acceptance requirements.
Ask Kane about current U.S. stock →Start with the finished product
A specific application. A measurable trial.
Begin with white PP parts or masterbatch, then review the PE film, industrial coating or white ink path that matches your process.
White PP molded parts
Start with the opacity and appearance your finished part needs at its actual wall thickness. Then screen a suitable TYNOX grade alongside the incumbent TiO₂ control.
Review evidence and trial plan →White masterbatch
A concentrate’s appearance is one checkpoint. Follow the candidate from compounding through letdown into the film, molded part or other product the customer actually sells.
Review evidence and trial plan →Opaque PE film
Opacity needs to hold in the actual film structure. Compare the incumbent control and a staged candidate screen at the same gauge, color target and conversion conditions.
Review evidence and trial plan →PVC interior trim
White skirting, corner trim and interior panels need consistent appearance and processing. Begin with the actual resin, stabilizer, lubricant and filler package.
Review evidence and trial plan →HDPE industrial containers
For blow-molded industrial bottles and jerrycans, follow the selected pigment-system screen through the finished container and its thinnest wall sections.
Review evidence and trial plan →ABS / HIPS housings
A white appliance or equipment housing must meet the complete part specification. Confirm candidate-grade fit before sampling, then compare the incumbent control at identical molding conditions.
Review evidence and trial plan →Industrial coatings
Protect hiding, gloss and film integrity before deciding whether a reformulation is commercially useful. The anonymous TiO3 case provides a specific technical screening example.
Review evidence and trial plan →White printing inks
A laboratory drawdown is a starting point. Qualify the proposed pigment package on the actual substrate, at the required laydown and press conditions.
Review evidence and trial plan →Customer identity withheld · Customer-reported TiO3 evaluation
50% TiO2 replacement in one industrial coating trial.
An industrial coatings producer evaluated TYNOX TiO3 as a partial replacement for its conventional TiO2. The feedback provides a reason to run a controlled trial in a suitable formulation.
Replacement basis
TiO3 replaced 50% of the original TiO2 loading by mass. This means half of the TiO2 portion, not half of the entire coating formula.
Reported performance
The formulator described the overall result as promising and reported a small gloss reduction. The formulator believed adjustment could address the change; a successful adjustment was not documented.
Trial status
Customer feedback describes a technical screening trial. Production adoption was not established.
What to measure next
Compare the control with staged trials at the required hiding, gloss, viscosity, color, film thickness and finished-formula cost.
This case summarizes qualitative customer feedback. Complete test conditions and numerical hiding or gloss readings were not supplied. It does not establish identical performance, guaranteed savings or suitability across coating systems, inks or plastics.
Discuss your coating evaluationProtected product intelligence
Detailed TYNOX product information requires verified access.
Public market information remains available. Grade lists, detailed technical positioning and direct manufacturer resources are limited to approved customers, distributors, suppliers and Henneke Holdings personnel.
- Sign-in identifies the requesting account.
- Business access is reviewed before protected details are released.
- Approval is specific to the company, product and business purpose.
Engineered for formulation work
See where TiO2 efficiency must become finished-product performance.
Each project begins with the product being manufactured, the current TiO2 package and the customer's measurable pass/fail criteria.
Paint formulationArchitectural & industrial coatingsReview formulation path →
White ink performanceFlexographic, gravure & packaging inksReview formulation path →
Polymer formulationMasterbatch, plastics & PVCReview formulation path →
Surface qualityIndustrial, glove & rubber systemsReview formulation path →Markets & applications
One technology platform. Multiple formulation systems.
TYNOX selection begins with the actual binder or polymer, incumbent TiO2 grade and loading, filler package, application process and measurable pass/fail criteria.
01
Paint & coating formulators
Architectural, industrial, automotive, marine and metallic coatings
Screen X-Paque or X-Pure inside the real waterborne or solventborne formulation when the project targets TiO2 efficiency, opacity, porosity, gloss, surface smoothness or total formulation cost.
Formulations to screen
- Interior and exterior architectural paints, primers and emulsions
- Industrial maintenance, protective and general metal coatings
- Automotive OEM, refinish, metallic and transportation finishes
- Marine coatings and other high-coverage white or pastel systems
Performance gates
- Contrast ratio, hiding power, whiteness and tint strength
- Gloss, DOI, surface smoothness and porosity
- Scrub, rub, adhesion, weathering and water resistance
- PVC/CPVC balance, viscosity, dispersion and cost per finished gallon
02
Ink formulators
Flexographic, gravure, reverse, lamination and surface white inks
Evaluate the technology in the actual resin, solvent or water system and proofing method. White-ink economics matter only after opacity, printability, lamination and resistance requirements are held.
Formulations to screen
- Flexible-packaging white inks for clear and metallized film
- Flexographic and gravure surface-print systems
- Reverse-print and lamination inks for packaging structures
- Selected screen, decorative and industrial white inks
Performance gates
- Opacity at target film weight and print density
- Viscosity, dispersion, transfer, resolubility and press stability
- Gloss, rub resistance, blocking and adhesion
- Lamination bond, color-over-white performance and cost per printed area
03
Polymer compounders
White masterbatch, thermoplastics, film, sheet, pipe and PVC profiles
Start with the polymer, TiO2 loading and conversion process. Any optimization must preserve dispersion, whiteness, opacity, mechanics, heat history and line performance at the intended production rate.
Formulations to screen
- PE and PP white masterbatch, injection molding and extrusion
- Flexible and rigid PVC compounds, profiles, pipe and sheet
- White film, packaging, molded parts and engineered compounds
- Consumer, construction and industrial plastic products
Performance gates
- Opacity, whiteness, undertone and color consistency
- Dispersion, filter pressure, lacing and surface finish
- Melt flow, torque, output rate and thermal stability
- Mechanical properties, weathering and cost per finished part
04
Industrial formulators
Gloves, rubber and selected white industrial formulations
TYNOX publicly identifies glove and industrial customer segments. These projects require system-specific screening because cure chemistry, porosity, surface appearance, film integrity and resistance properties can change with reformulation.
Formulations to screen
- White or light-colored gloves and dipped-product systems
- Selected rubber and elastomer compounds
- Industrial surface, sealing and protective formulations
- Products where porosity, whiteness or surface durability is measurable
Performance gates
- Whiteness, opacity, porosity and visual uniformity
- Tensile, elongation, tear and film integrity
- Rub, abrasion, chemical and aging resistance
- Processing stability, cure behavior and cost per finished unit
Technology focus
What a serious TYNOX trial should measure.
Optimization is not a blanket percentage-reduction claim. A credible result compares a controlled reformulation against the current commercial standard.
TiO2 efficiency
Evaluate lower titanium-dioxide demand while holding the required finished-product performance.
Opacity & light scattering
Measure hiding and color in the finished application at the required film thickness or geometry.
Porosity control
Include porosity and film integrity in the trial where the application requires them.
Gloss & surface quality
Evaluate gloss, surface smoothness, brightness and rub resistance with the full specification in view.
Cost-in-use
Measure total formulation economics after technical performance is demonstrated—not raw-material price alone.
Technical qualification
Start with the current formula—not a generic sample request.
- Define the systemBinder or polymer, incumbent TiO2, fillers, loading, process and annual demand.
- Set the success criteriaOpacity, whiteness, gloss, rub, porosity, weathering, processing and cost-in-use.
- Run the controlled trialCompare the current standard and proposed TYNOX formulation using the same test methods.
- Confirm commercial fitReview economics, documentation, supply plan and production-scale validation.
TYNOX technical answers
What formulators ask first.
What is the TYNOX platform designed to do?
TYNOX gives formulators a controlled way to study TiO2 efficiency, opacity, porosity, gloss and total cost-in-use in the product they actually manufacture. Product-level details require verified access.
Does TYNOX replace titanium dioxide one-for-one?
No. TYNOX is evaluated through a controlled reformulation using the actual TiO2, binder or polymer, fillers, process and required finished-product properties.
Which markets can evaluate TYNOX?
Potential markets include paints and coatings, printing inks, plastics, masterbatch, PVC and selected industrial or rubber applications. Final selection requires technical review.
Qualification required
Manufacturer statements are screening inputs, not a guarantee of a fixed TiO2 reduction or finished-product performance. Customers must validate the selected TYNOX product in the actual formulation, process and end use. Documentation, regulatory status, territory, supply and commercial terms are confirmed for each project.
Application lab · technical + procurement
How to qualify TYNOX TiO2 optimization technology.
Controlled reformulation studies for opacity, TiO2 efficiency, porosity, gloss, surface durability and finished-product economics.
A sample answers the questions a datasheet cannot.
- Optimization technology is not a universal one-for-one TiO2 replacement; performance depends on the incumbent TiO2, binder or polymer, fillers, pigment volume concentration and process.
- A disciplined sample ladder shows whether improved particle arrangement or porosity control translates into real opacity, gloss and durability in the customer’s formula.
- The business case is valid only after technical performance is held, so procurement needs measured cost per passing formula—not a headline replacement percentage.
Better intake creates a faster, more useful trial.
- Complete current formula on a mass and volume basis, including TiO2, extenders, binder, dispersants and total solids
- Current opacity, whiteness, gloss, porosity, rub, viscosity, durability and cost baselines
- Pigment volume concentration or polymer loading, application thickness and production process
- Properties that may not move, plus the customer’s minimum performance and statistical acceptance limits
Controlled comparison
Use one baseline, one written plan and measurable pass/fail gates.
- 01
Lock the incumbent as Formula A and calculate its mass, volume, solids and cost baseline.
- 02
Prepare a conservative three-point optimization ladder recommended for the specific TYNOX platform; rebalance on both mass and volume rather than subtracting TiO2 blindly.
- 03
Hold application thickness and test conditions constant. Measure opacity first, then rheology, gloss, porosity, scrub/rub, adhesion, durability and process response.
- 04
Repeat the winning formula, age it, verify a second raw-material lot and confirm on the production line before calculating annualized savings.
Procurement gate
Qualify the supply package, not only the chemistry.
- Buy only against the exact qualified platform and formula; do not substitute among optimization grades without technical requalification.
- Request current TDS/SDS, COA, manufacturing origin, packaging, storage guidance and change-notification commitment.
- Build the savings model from the approved formula and production yield, then stress-test TiO2 and TYNOX price changes.
- Set a supply plan for launch volume, safety stock, lead time and the incumbent fallback during the validation period.
Sample ladder
Request enough material for a decision—not just one attractive result.
- Stage 1 — enough for Formula A plus a three-point optimization ladder, duplicate drawdowns or parts and retained sample.
- Stage 2 — a second lot for aging, resistance, repeatability and the full product specification.
- Stage 3 — production trial quantity calculated from the validated formula and enough runs to test normal line variation.
Decision ruleDo not approve the economics until the same formula passes opacity, color, rheology, surface integrity, durability and production repeatability.
Methods named here are common starting references, not automatic specifications. Use the customer's current approved method, current manufacturer documents and written regulatory requirements for the exact grade, plant, formula and end use.
Direct access. Disciplined follow-through.
Start with the business opportunity—or the customer action that needs attention.
Kane leads strategy, technical-commercial development and executive decisions. Heather supports customer communication, inside sales, order coordination and day-to-day follow-up. Together, they connect specialty expertise to responsive service.
Kane HennekeStrategy & technical-commercial leadershipEmail KaneCall 941-302-3301LinkedIn
Heather HennekeCommercial operations & customer serviceEmail HeatherCall 941-457-9410Text HeatherWhatsApp
Ordinary email and WhatsApp are not secure channels and do not create a nondisclosure agreement. Please do not send formulas, customer lists, personal data, trade secrets or other sensitive information until a written NDA and an appropriate transfer method are in place.